Initially the Language Center had defined their project in terms of a marketing effort.
This would entail a re-confirmation of target audiences and curricula, along with identification of possible new domestic student groups. The original goal of making Cyprus a “language destination” remains, now with 3 intermediate projects.
The first project or phase shifted from marketing to reorganization. This was based on the recognition that structures, roles and responsibilities, and rewards/consequences had to change if they were going to go ahead with the marketing project that they envisioned. The value of PDPM ‘thinking’ and approach helped frame both what needed to be reconsidered and how – the process – of restructuring. This led to using the team approach, information and commitment-based.
The next phase of the project is beginning. This will be the marketing phase. In the course of the work so far, many ideas have been generated. These now have to be ranked. The priority deliverables will be determined. The Erasmus Language Center team, assisted by local consultant Ali Tuzunkan and expert Mari Novak, will then use the PDPM approach to plot out this next sub-project on their way to their goal.
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