Friday, January 22, 2010

Quick progress for Gür-So Pazarlama marketing research



















Yusuf Sofu and his store team, supported by local consultant Memduh Erişmen, are moving very quickly to complete the first phase of market research for their retail furniture business.

The project focus is developing sales and marketing strategies that will be followed to increase the competitiveness of the company within the market.

The primary goal of this effort is increasing the sales volume of the company in the Fitness Equipment, Furniture and Home Appliances lines.

Gür-So Pazarlama Ltd. is established in 1995 by Mehmet Sofu and Gürsel Sönmezler, as a subsidiary to their existing business Sofu & Sönmezler Ltd. which has been operating in car business since 1986.

Since its inception, Gür-So Pazarlama Ltd. has been operating in mainly in furniture and fitness equipment market.






Furniture has been mainly imported from various brands and companies from Turkey. Now, Gür-So Pazarlama is representative and distributor of Kilim Furniture from Turkey, one of the leading companies in Turkey’s furniture market.


In fitness equipment, the company is representative of Columbus fitness Equipments from Taiwan and Atala-Bianchi Home Fitness from Turkey, mainly selling fitness equipments for home use. Recently, the company became a Siemens’s dealer, selling all Siemens’s products in its newly refurbished showroom in Nicosia

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